Richard Dunwoody is known to everyone in racing as three time Champion Jockey, rider of the great Desert Orchid, admired for his mental strength, natural talent and will to win. He left no stone unturned whilst he was riding and was one of the first jockeys to adopt a holistic approach to riding – using a psychologist, nutritionist – and all the things that the IJF now offer via the three Rehabilitation and Fitness Centres.
Since retirement in 1999, Richard has challenged himself to the limit, raised hundreds of thousands for charity and trained as a professional photographer.
He has remained in contact with the IJF, riding in the Markel Champions Challenge at Olympia in 2017, alongside his friend and IJF President, Sir Anthony McCoy.
Now based with his partner, Olivia McDonald, and daughter Milly in Madrid, Richard in recent years has set up a photography and web design company, so it seemed wholly appropriate that Dunwoody Web Design and Photography re-developed the IJF website in recent months. With their understanding of racing, Richard’s meticulous eye for perfection, and Olivia’s background in technology, it was an easy process.
Paul Taplin, Marketing Manager of the IJF says:
“Our mission at the IJF is to offer jockeys support throughout their lives, so to use one of our own to do a much needed job was the perfect fit for us and we are delighted with the result.”
Richard Dunwoody says:
“Olivia and I set up our photography and web design business a few years ago, and we have grown the business whilst locked down in Madrid. We really enjoyed working with Lisa Hancock and her team at the IJF and not only was it a pleasure to re-develop the site, but we were amazed to learn how far racing has come since my days of riding and the facilities that now exist to support jockeys both during their careers and after.”
The IJF co fund JETS 50% with the PJA to invest in jockeys careers after the retire from racing.